How Can Google Analytics Enhance Local and Small Business Marketing
Thomas, an IT professional from Denmark,
has been running a tech-specific blog as a part of his hobby. Within a
few months he felt the need to know how well his blog was being received
by people worldwide. So, he added Google Analytics to his website and
discovered that the number of people visiting his blog was increasing
steadily. The traffic directed to his blog by Google increased
remarkably from 63.45% in Q1 to 94.62 % in Q3 2011. Thomas also
discovered that sites, such as Twitter, Facebook and StumbleUpon.com,
were referring his blog. In addition, the fact that Google promoted his
blog to a page rank 3 in Q3 boosted the blog’s traffic flow. The tactic
employed by Thomas can be effectively used even by SMEs. If you wish to
improve your local or small business marketing strategy, Google
Analytics is the way to go.
Improve Your Local or Small Business Marketing Strategies with Google Analytics
Google
Analytics provides insights about web traffic and the efficacy of the
internet marketing campaign. This is an easy way of improving your
local, small business marketing plan. Let’s take a look at the
advantages offered by Google Analytics:
· Cash on higher converting pages/ links
With
Google Analytics, you can find out the links and pages that are most
clicked on by your website visitors. You can also find out on which
page, your visitors are spending most of their time. According to these
findings, you can improve your local, small business, marketing
strategies to increase traffic.
· Improve your website’s SEO
The
search engines which send maximum traffic to your website will be
clearly illustrated by the Search Engine Traffic Metric feature of
Google Analytics. You can also figure out how search engines generate
this traffic and convert them. In addition, it helps you to find out the
keywords that lead traffic to your website. If there are certain
keywords that are generate more leads for your site, you can increase
your internet marketing spends.
Apart
from the aforementioned features, you will be pleased to know that
Google Analytics is integrated with Google AdWords. Google AdWords
displays your business ads on Google search result pages and their
promotion networks on a Pay Per Click (PPC) basis; this means that you
pay an advertising fee to Google only if people click on your ads. This
is a good way of strengthening your local/small business marketing
strategies.
Here the Author Harris Symonds says about Local Small Business Marketing and Internet Marketing. For more details please visit www.brisbanebranding.com.au
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